On the Importance of Participating in Exhibitions

All RSW Systems investors will certainly be interested to read an interview with the CEO of the string technologies developer about the importance of participating in exhibitions.

Presenting its solutions at various forums, the company invariably arouses keen interest. This is part of the marketing activity: presence at such events increases its recognition in the international arena, and the employees get the opportunity to find out what technologies are most in demand on the market now, what innovative solutions exist. In addition, each exhibition is the establishment of business contacts, participation in them can be an important stage in the processes that take place over a certain period: for example, the signing of an agreement.

The company has a strategy that defines the key parameters of marketing activity. It includes the audience that the product is aimed at, as well as the areas of its application, which, from the company's point of view, are the most promising. When deciding to participate in a particular exhibition, several priority areas are evaluated. These include connecting city districts and logistics centers, overcoming water barriers, creating transport infrastructure in recreational areas or an alternative transport system of the “second” tier inside cities. Also important are the regions in which exhibitions are held. Priority is given to those where the company is now actively working on the implementation of its projects.

What tasks does the company solve during exhibitions? How is the effectiveness of participation measured? And which of the activities can be called the most successful for the project? These and other questions are answered by the CEO of the company in the original publication.